Maia Studio©Creative department
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Case · Software Company

Gained 150,000 followers in under 3 months

+200%
ClientBlack Cloud
SectorSoftware Company
LocationLondon
TimeframeAug-Oct 2026
ServicesContent design
PlatformsInstagram, LinkedIn.
01The brand

The client is a very very well established software company, doing amazing work, saving cats from trees

02The challenge

What wasn’t working

The brand was not posting anything at all anywhere

01Slowness
02Lack of awareness
03The solution

What we did

They requested that we grow their brand awareness to try and get more sales

StrategyBlack Cloud's RoadmapCreated a calendar for publishing
04Timeframe

16 weeks, start to finish

Select a phase
Weeks 6-7Review

Review performance, and plan the next 6 weeks

05The feed

A feed that looks like the brand

They wanted a theme that fits their website and branding tone of voice - professional and minimal

@blackcloudcrm →
blackcloudcrm
Black Cloud 44kfollowers

Not happy with your CRMs ROI?

05Posts & carousels

What went out, slide by slide

Drag sideways →
Post 01 / 01 · Carousel · 5 slidesImplementation mistakes

Minimal and plain design, easy to read and swipe.

100,000,000Reach
1,000Saves
500Shares
01
02
03
04
05
01 / 05
processBehind the scenes
blackcloudcrm
05Stories

And the stories

Tap the sides of the story to move through it, or pick one from the list.

05Video

Reels & video

Playing muted. Tap a video for sound.
1.2M views
Morning routine
1.5M views
Behind the scenes
06The results

What changed in 16 weeks

+1000%Followersvs 12 weeks before
+15,000%Viewersvs the 12 weeks before
Before → afterBeforeAfter
Followers
2,000
44,000
Shares
50,000
150,000
Coby
In the client’s words

Amazing job, will continue to work together

CobyFouder- Black Cloud

very quick

professional

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